Joyland - 
Now or Never

Joyland Festival is an annual Indonesian music and arts festival held in Jakarta and Bali, featuring music performances, film screenings, stand-up comedy, workshops, family activities, and local community markets. As a festival that embraces culture and community, it presents a unique opportunity to promote sustainability in a way that is engaging and impactful
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For Joyland, I created conceptual branding under the theme "Now or Never" to challenge visitors to rethink plastic use. By repurposing waste into bold typography, psychedelic fonts, and raw photography, the design embraces an indie aesthetic with a dramatic, organic feel. Posters featuring real waste and thought-provoking quotes reinforce the festival’s commitment to sustainability, using design as a tool for awareness and action.